You have to examine the best who, what, when, how, and where to reach your customers. Once you’ve done that, you’ve got to systematize.
This is where the scientific method comes in. Marketing requires you to be creative, thorough, methodical, and analytical. Test the markets, control and tweak variables, analyze, re-test or proceed.
Marketers certainly employ common, necessary methods, but some methods are better than others given a company’s circumstances.
In fact, marketing consultants will boast in their abilities, but all they know how to do is a few, cool marketing tricks.
Strategy and the scientific method are much more important than marketing tactics. Consultants should help you find what works best for your business, and not merely apply trendy marketing schemes.
Let the data speak for itself. Don’t be misled.
Now combining creativity and scientific strategy is no easy task. It takes an artistic mind, a methodical and knowledgeable personality, and a scientific attitude.
Where will you find this unique marketing combination? Right here at von Walland Writing & Marketing.
Learn more about how I can help you and your organization!
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